Did you know that a single grape can contain all the aroma compounds of all fruit and vegetables, combined? Or that the exceptionally high levels of resveratrol found in Israeli Merlot can help you live longer?

David Rhodes meets multiple award-winning inventor Professor Oded Shoseyov, who co-founded the Bravdo label at the Karmei Yosef Winery with Professor Ben Ami Bravdo in 1999.

They discuss: What role does aroma play in taste? What makes Chardonnay taste like Chardonnay? And Professor Shoseyov explains his pioneering method of enhancing wine flavor by maximizing the aroma compounds in his grapes.

Music:

Shir Hashikor (A Drinking Song) by Jo Amar