A lesson in how not to encourage Aliyah

 

The Israeli government has launched a new, humorous campaign in an attempt to persuade young Diaspora Jews to move to Israel, as these efforts become increasingly difficult.

Allison Kaplan Sommer, blogger for Haaretz newspaper and fellow TLV1 broadcaster, explains how Israel has fallen yet again into the trap of patronizing and antagonizing potential olim.

 

This is a segment from So Much to Say: Listen to the full show.

 

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Photo: Still from the government’s new Aliyah promotion video.

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