A lesson in how not to encourage Aliyah


The Israeli government has launched a new, humorous campaign in an attempt to persuade young Diaspora Jews to move to Israel, as these efforts become increasingly difficult.

Allison Kaplan Sommer, blogger for Haaretz newspaper and fellow TLV1 broadcaster, explains how Israel has fallen yet again into the trap of patronizing and antagonizing potential olim.


This is a segment from So Much to Say: Listen to the full show.


subscribe to the podcast


Photo: Still from the government’s new Aliyah promotion video.

Leave a Reply

Your email address will not be published.

Join our weekly newsletter

Receive Our Latest Podcast Episodes by Email

(and not a thing more)