Israeli digital newspapers increasingly mix disguised ads among the legitimate and unpaid content. They are turning to Advertorials, or branded content, as a way of balancing their budgets.
Don, Noah, and special guest Judy Maltz ask, is it time to “stop worrying and learn to love the Advertorial?”
Israeli digital newspapers increasingly mix disguised ads among the legitimate and unpaid content. They are turning to Advertorials, or branded content, as a way of balancing their budgets.
Don, Noah, and special guest Judy Maltz ask, is it time to “stop worrying and learn to love the Advertorial?”
This is a segment from The Promised Podcast: Listen to the full show.