Nothing much changed after the 2011 “Cost of Living” protests, apart from coffee that is. Businessman Avi Katz smashed the take-away coffee scene when he opened Coffix, a chain of kiosks serving macchiatos, mochas, and more for a fixed price of 5 NIS. That’s 60 percent cheaper than everyone else.
Last week, the first SuperCoffix opened – a fixed-price supermarket where all items cost up to 5 NIS.
TLV1’s Niv Elis went to check it out and ask the founders, “What next in the Israeli food revolution?”