“My vision is to do what Bjork did for Iceland or what Abba did for Sweden,” says Jeremy Hulsh, the 36-year-old founder and managing director of Oleh! Records – Israel’s Music Export Office. “Every morning I put on my boxing gloves and I pick a fight with somebody that I feel needs to know about what’s happening out there.”

Hulsh, originally from Chicago, was a college representative for Sony Music at the age of 19, and a mid-level executive at Columbia Records, overseeing 18 states for the label, by the time he was 24. During what he calls “an early midlife crisis,” he decided to leave his prestigious job and make Aliyah.

In Israel, Hulsh discovered a vibrant music scene. There is definitely talent in Israel, he says, but he believes that the Israeli music industry has a limited understanding of its potential. For this very reason, Oleh! Records will hold its third international live music conference and showcase, Tune-In Tel Aviv, later this week; the event will host panelists and speakers from major festivals, booking agencies, and labels, and will showcase Israeli musicians in different venues in Tel Aviv.

Playlist (all musicians will be performing at Tune-In Tel Aviv 2014):

Tatran – Anew (live)
Acollective – Happiest Of All Memorial Days
Garden City Movement – Move On
Tamir Grinberg – I Was Made To Love Her
Dorine Levy – There For Me
Buttering Trio – Mean To Me
SKYROADS – Beyond The Doors
Adi Ulmansky – A.D.I